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.Club is a new generic top level domain name (“gTLD”) that has been issued to .CLUB DOMAINS, LLC., who is the only applicant for the domain after winning a private auction in June 2013.   Now, clubs, membership organizations and others are able to buy .Club names such as book.club, yacht.club, OrangeCountyGolf.club or any other name with the .CLUB extension.
ICANN (the Internet Corporation for Assigned Names and Numbers), the organization that issues the .com, .org., .biz, etc., in January 2012 opened the doors for new top level domain names to be applied for.  Nearly 2,000 new names were applied for by companies including Google, Amazon, Nike, and others.
According to the ICANN rules, if more than one company applies for the same name, the parties in contention can have a private auction to decide who gets to proceed with their application for the name.  .CLUB DOMAINS, LLC was in contention with two other companies, Donuts Inc. and Merchant Law Group.  The auction that included .CLUB was the first private auction held for new gTLD’s.
In accordance with the auction agreement, no financial information will be released regarding the auction.
.CLUB DOMAINS LLC is a Fort Lauderdale, Florida based company founded by serial entrepreneur Colin Campbell.  The company was formed specifically for the purpose of applying for the gTLD “.CLUB” and to operate the .CLUB registry, as well as build an online social platform for clubs and membership organizations.
As many businesses know, it is often difficult to get the domain name you want, or the domain name that truly best represents your business.  New generic TLD’s will give individuals and companies new flexibility to find a domain name that best suits their needs.  In particular, .CLUB provides the ideal domain name opportunity for any group or membership organization, retailers with affinity and loyalty programs, and really, anyone with a passion.
.CLUB was the first “top 20” generic to come to market and is available now!
.Club is not just another new top level domain name.  The word  “CLUB” is not like any other “generic” string – “Club” brings immediately recognizable meaning and marketing value to any name to the left of the dot.  In addition, .Club is a truly global brand – the word “club” carries the same spelling and meaning all over the world.
There are literally millions of clubs and membership organizations throughout the world, but the market for .Club names is much larger than just existing clubs.  Every consumer facing business needs a .club name for their affinity/loyalty/customer community.  There are over 600 million Facebook groups and countless groups on LinkedIn, Google and Yahoo, many of which are actually clubs, representing people with hobbies and shared interests and passions.  Everyone has a passion.  Now everyone can have a .CLUB name.
Yes!  .CLUB is a completely open registry with no restrictions or validations required to obtain a name.  Whether you are an established organization with thousands of members, or an individual with a passion you want to share, there’s a .CLUB name for you.
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